What’s hot and happening today?
Among many other trends, both ecommerce and social media have parallel growth stories that captivate us today. The ecommerce industry is projected to reach about 370 billion dollars in transactions by the year 2017, according to Forrester Research.
Meanwhile, social media is everywhere, all the way to the point where customers have their fingers on the very pulse of any of those million conversations floating on the web. Social media has a ton of information from real customers about every brand, product, or service.
Coming from the other end, online stores benefit from unsolicited reviews, conversations about products, discussions on brands, and viral sharing on thoughts and insights.
